Knock on Block
Consistent lead flow from mobile search
A local handyman's site: services, work photos, and a quote form that emails the owner the moment someone asks.
2 weeks
build time
Instant
lead alerts
Transformation
Before and after
Drag to compare
Screens
Desktop and mobile views
Quote request form
Case study
Scroll through the story
Case study
Context & Problem
A local handyman needed a professional web presence to compete with larger service companies. They were losing potential customers who couldn't find them online or easily request quotes.
Case study
Constraints & Stakes
The solution needed to be low-maintenance, mobile-friendly, and convert visitors into leads without requiring the owner to constantly monitor the site.
Case study
Discovery & Insight
Research showed that most handyman searches happen on mobile devices, and customers prioritize seeing previous work examples and easy contact methods over flashy designs.
Case study
Options, Tradeoffs, and Decisions
Chose a static site approach for speed and reliability. Selected Resend for email delivery due to its high deliverability rates and simple integration.
Case study
Solution & Execution
Developed a clean, responsive website showcasing services, a gallery of completed work, and customer testimonials. Implemented a quote request form with instant email notifications.
Case study
Outcomes, Metrics, and Evidence
The website generates consistent lead inquiries. The owner reports a significant increase in quote requests compared to relying solely on word-of-mouth.
Case study
Reflection & Lessons Learned
Simple, focused websites often outperform complex ones for local service businesses. The key is reducing friction between visitor intent and action.