# Knock on Block

Handyman services website with a simple user interface highlighting services offered, work examples, and reviews. Integration with Resend sends email notifications to the owner when a quote is requested via a form.

- Live site: https://www.knockonblock.com/
- Author: Joe Lapscher
- Case study: https://lapscher.com/portfolio/knock-on-block

## Context and problem

A local handyman needed a professional web presence to compete with larger service companies. They were losing potential customers who couldn't find them online or easily request quotes.

## Constraints and stakes

The solution needed to be low-maintenance, mobile-friendly, and convert visitors into leads without requiring the owner to constantly monitor the site.

## Discovery and insight

Research showed that most handyman searches happen on mobile devices, and customers prioritize seeing previous work examples and easy contact methods over flashy designs.

## Options, tradeoffs, and decisions

Chose a static site approach for speed and reliability. Selected Resend for email delivery due to its high deliverability rates and simple integration.

## Solution and execution

Developed a clean, responsive website showcasing services, a gallery of completed work, and customer testimonials. Implemented a quote request form with instant email notifications.

## Outcomes

The website generates consistent lead inquiries. The owner reports a significant increase in quote requests compared to relying solely on word-of-mouth.

## Lessons

Simple, focused websites often outperform complex ones for local service businesses. The key is reducing friction between visitor intent and action.